Roy Keane and Micah Richards have filmed along Churchgate and Le Mans Crescent for the latest Sky advert, drumming up excitement ahead of the World Cup.
Bystanders queuing for their lunchtime pasty may have seen the football legends while they filmed the advertisement recently.
Bolton Town Centre has been a hive of filming activity in recent months, making the most of the town’s iconic architecture and film friendliness.
Temporary changes to licensing rules will mean viewers can enjoy watching the Men’s Football World Cup - which takes place in the United States, Canada, and Mexico - at their local public house.
The temporary changes will have a huge impact on Bolton’s nighttime economy, particularly for popular venues along Churchgate, where the advert was filmed.
Filming for the advert also occurred at The Market Place, where they turned The Patio into a World Cup celebration, complete with bunting and a brass band.
In conjunction with the World Cup, The Market Place will also be hosting family-friendly activities and football-related competitions.
Cllr Debbie Newall, Executive Cabinet Member for Culture, said:
“Bolton continues to flourish as a filming destination.
“Attracting big football personalities and having our local landmarks featured on national television is a great way to get Bolton immersed in World Cup fever!
“With a full summer of sport ahead, it’s the perfect time to enjoy the atmosphere with friends and loved ones.”
Find a schedule of sporting events below:
- 11 June to 19 July: Men's Football World Cup in United States, Canada, and Mexico
- 12 June to 5 July: Women's T20 World Cup in England
- 23 July to 2 August: Commonwealth Games in Glasgow, Scotland
- 10-16 August: European Athletics Championships in Birmingham, England
- 8-21 June: WTA & ATP Queen's Club Championships, London
- 29 June to 12 July: Wimbledon Championships, All England Lawn Tennis and Croquet Club, London
- 5 July: Formula 1 British Grand Prix, Silverstone, Towcester
- 16-19 July: The Open Championship, Royal Birkdale, Southport
- 18 July: London Athletics Diamond League Meet, London Stadium
- Summer, dates TBC: The Hundred
- 30 July to 2 August: Women's Open Championship, Royal Lytham and St Annes, Lancashire
About Bolton Film Office
Bolton Film Office supports and grows the town’s screen sector by attracting film and TV productions, showcasing Bolton’s diverse locations, and connecting industry professionals with local talent and businesses.
The office provides location support, filming guidance, and a growing database of spaces across the borough - from historic buildings to green spaces.
Whether you're scouting for your next shoot or looking to get involved, visit www.boltonfilmoffice.uk to learn more about how Bolton is open to film.