As the World Cup kicks off between 11 June and 19 July, TfGM are urging football fans not to drink, or take drugs, and drive. Drink and drug use amongst drivers increases every year over the summer period, and this years World Cup is an additional factor at play which could contribute to an increase.
Safer Roads Greater Manchester's key aim is to reduce all KSIs (killed or seriously injured casualties) across Greater Manchester. This marketing campaign aims to raise awareness of the risks and consequences that drink and drug driving can cause.
Link to a full suite of materials in the slide pack
This includes:
Please help encourage safer driving and reduce collisions by sharing this campaign on your social feeds. The partner toolkit has social captions, key messages, and social media assets to help you spread the word.
#VisionZeroGMFootball fans urged not to drink and drive ahead of the World Cup
Key messages for fans
How you can help?
We have been asked to share details of CTP Summer Vigilance campaign which includes digital assets for World Cup related events.
With the UK threat level recently being raised to severe, it is more important than ever that the public are encouraged to report anything that doesn’t feel right.
We’re asking event organisers to help us share and amplify our important safety messages ‘If you see something that doesn’t feel right, report it’.
The materials on this page are designed for use in and around sporting venues or fan zones.
We would greatly value your support in amplifying our campaign messages through your available channels. You can support the campaign by doing the following:
Counter Terrorism Policing North-West World Cup campaigns
A full range of ready to use assets and guidance for both of the campaigns can be found below:
Pubs and bars are able to stay open until 5am on Monday 6 July 2026
Gaming machines in licensed premises
The Licensing Act 2003 (FIFA World Cup Licensing Hours) Order 2026
Planning for the World Cup 2026 - events and promotions
World Cup business engagement
Summer Fire Safety
Pubs and bars are able to stay open until 5am on Monday 6 July 2026
As you may be aware, the government have confirmed pubs and bars will be able to stay open until 5am on Monday morning, 6 July 2026, so England fans can come together to watch the World Cup last 16 match against Mexico.
In a “boost for pubs, bars and football fans” across the country, alcohol licensing hours will be extended for Monday morning’s match which kicks off at 1am.
This change removes the need for individual premises in England and Wales to apply for extended hours, delivering a welcome boost to the hospitality sector.
Further information is available at GOV.UK at Pubs to stay open for Sunday night's England v Mexico World Cup match - GOV.UK
Please do not hesitate to contact the Licensing Unit if you have any questions.
Gaming machines in licensed premises
The Gambling Commission has identified an increase in illegal gaming machines during premises visits. As such, we ask that you review any gaming machines currently on your premises to ensure they meet all legal requirements.
All gaming machines must clearly display:
- The permitted stake and prize
- The category of the machine
- Responsible gambling information
- Return to Player (RTP) details
- Appropriate “no under-18s” signage, where applicable
Please also ensure that:
- Any gaming machines have been supplied by a business holding a valid Operating Licence issued by the Gambling Commission
- You are aware of who has supplied the machine(s), who empties them, and who is responsible for maintenance or faults
We would also like to remind premises of the requirement to notify the Licensing Authority if you intend to make available gaming machines under the automatic entitlement provisions of the Gambling Act 2005.
- A notification must be submitted before gaming machines are made available for use
- The correct fee must be paid at the time of notification
- The number and category of machines must not exceed the permitted entitlement for your premises
If you are unsure whether a supplier is licensed, you can check the Gambling Commission’s public register of licensed businesses and individuals - https://www.gamblingcommission.gov.uk/public-register/businesses
Where an illegal machine is identified, the Council may act in line with its Enforcement Policy, which could include:
- A review of the premises licence, particularly in relation to the prevention of crime and disorder
- Legal proceedings under Section 37 of the Gambling Act 2005
Any illegal machine should be removed and returned to the supplier immediately.
We would also like to take this opportunity to ask that you confirm the following details are correct on the licence:
- The correct name of the premises
- The correct address of the premises
- The number and type of gaming machines currently in use
If you have any concerns regarding a gaming machine or require further advice/information, you can contact the Gambling Commission directly at gclocalauthority@gamblingcommission.gov.uk or the Licensing Unit at licensing.unit@bolton.gov.uk
The Licensing Act 2003 (FIFA World Cup Licensing Hours) Order 2026
The Government has now made The Licensing Act 2003 (FIFA World Cup Licensing Hours) Order 2026, confirming extended opening hours for licensed premises in England and Wales, during key stages of the 2026 FIFA Men’s World Cup.
The Order was made on 12th May 2026 and will come into force on 8th June 2026. You can access the order by following the link above.
The Order permits pubs, bars, clubs and other on‑trade premises already licensed for on‑sales of alcohol, to stay open later on the days of specified knockout‑stage matches, the round of 32, round of 16, quarter‑finals, semi‑finals and the final, but only when England or Scotland are playing. Where this applies, operators will not need to submit a Temporary Event Notice to benefit from the extended hours.
The following is hopefully an explanation for anyone who is considering opening beyond their permitted hours:
“The Order only extends to premises in England and Wales, and only when England or Scotland are playing in one of the games listed in the Order.
Without going into the minutiae of each and every date and time that is specified, the Order extends the period when alcohol can be sold for two hours from 23:00, so until 01:00 the following morning, for any knock-out game involving England or Scotland which kicks off on or before 21:00, and for three hours from 23:00, so until 02:00 the following morning, for any knock-out game involving England or Scotland which kicks off after 21:00 but on or before 22:00.
The Order is very much as the Home Office had suggested it would be, but what it does mean is that any knock-out game kicking off after 22:00 is not covered by the Order and in order to extend any hours on a Premises Licence a Temporary Event Notice would need to be issued.
The Order does not extend the hours for entertainment. The hours for late night refreshment are also extended if the premises are also licensed for the sale of alcohol for consumption on the premises to 23:00.
Premises need to be very careful should one of the home nations reach the final because the Order only extends the hours for premises which are licensed to sell alcohol until 23:00 on Sunday 19th July 2026.
There will be many pubs which are only licensed to 22:30 on a Sunday and, therefore, the Order will remarkably not extend the hours for those pubs for the final if the pub is only licensed until 22:30, and the only way to extend the hours for those pubs on the day of the final therefore would be by way of a Temporary Event Notice.”
Attached to this email is a guidance document, ‘Managing World Cup 2026 Success - Advice for licensees showing FIFA World Cup football matches’, issued by the British Beer & Pub Association. This document outlines best practice and contains useful advice for venues.
Plus, White Ribbon UK has developed a free Match Day Kit containing practical tools and resources to help individuals, venues, communities, and other organisations promote respect, support others and speak up safely throughout the tournament.
Find out more about the campaign and download the Match Day Kit
Also attached is the flowchart included in our original email. This highlights relevant dates for Temporary Event Notices and will help you with planning.
Please could we ask you to keep both the Police and Licensing Unit informed of any planned events. Then finally, submit any Temporary Event Notices as soon as possible and complete the attached form, so events can be factored into our contingency planning.
Planning for the World Cup 2026 - Matches, timings and TENs dates
Planning for the World Cup 2026 - Events and Promotions
Planning for the World Cup 2026 - events and promotions
The FIFA World Cup 2026 is being held in the USA, Mexico, and Canada between the 11th of June and 19th July 2026. Due to the location, kick off times are primarily in the evening and early hours of the morning.
This will be an exciting time for supporters as both England and Scotland have qualified.
Operators and licence holders may wish to hold specific ‘events’ or ‘promotions’ before, during, and after matches to maximise footfall.
You can submit a TEN via Bolton Council’s website by following this link: Business and licensing: Apply for a temporary event notice
We would urge you to not utilise the Late TEN process. If an objection is received to a Late TEN from the Police or Environmental Health (Regulatory Services) your event will not be permitted. It’s vital that TENs are submitted in good time, and we would encourage you to submit TENs as soon as possible. Attached below is a useful document provided by one of the licensing practitioners, which outlines matches, timings and TENs dates.
Consideration should be paid to the additional risks associated with any additional hours sought, and risk assessments carried out to ascertain what additional safeguards should be put in place, to ensure the licensing objectives are promoted, for example: are additional door staff needed; should there be additional staff training; should polycarbonate glassware be used; how will customers be getting home from early morning kick-offs?
The Government has outlined its intention to make a contingent licensing hours order (please note the order has not yet been approved) for England and Wales, so communities can come together at their local licensed premises to support the qualifying home nations (England and Scotland) beyond the group stages.
Extract from Relaxation of licensing hours for the Men's Football World Cup 2026 - GOV.UK
When a home nation is playing, we will extend licensing hours:
- from 11pm to 1am for kick-offs from 5pm up to 9pm
- from 11pm to 2am for kick-offs after 9pm up to 10pm
for the:
- round of 32
- round of 16
- quarter-finals
- semi-finals
- bronze medal match
- final
Matches starting before 5pm or after 10pm will not benefit from a national extension.
Individual licensed on-trade venues can apply for temporary event notices so their venue can stay open longer.
If no home nation is playing in any matches that qualify for the extension, the order will not apply.
This instrument will allow licensed premises in England and Wales already licensed to 11pm, and subject to their existing licence conditions, to remain open for the sale and supply of alcohol for consumption on the premises and provision of late-night refreshment.
Planning for the World Cup 2026 - Matches, timings and TENs dates
World Cup business engagement
Ahead of the World Cup, please find attached a leaflet from Greater Manchester Fire and Rescue Service which outlines important fire safety considerations to help you plan and manage events safely.
The link and QR code provided at the bottom of the leaflet will direct you to the relevant webpage, where you will find further information, guidance, a video, and a survey.
Please review this information and ensure appropriate measures are in place at your premises.
Summer Fire Safety
As we step into summer, a season marked by several key events that can boost your trade and footfall, we want to underscore the critical importance of maintaining fire safety within your premises. This not only ensures the well-being of your staff but also safeguards your customers.
The Greater Manchester Fire and Rescue Service has provided valuable fire safety information to assist you and your staff in making your premises safer. By raising awareness and educating people about fire safety measures, we can collectively create a safer environment. Attached, you’ll find three documents containing useful guidance on how to comply with the Regulatory Reform Fire Safety Order 2005, which applies to all licensed premises.
Additionally, we invite you to participate in an anonymous feedback survey. Your insights are invaluable, and we are committed to continuously improving our services. If you could spare 5 minutes to complete the survey, we would greatly appreciate it.