To create awareness of Care Home Excellence and promote engagement of the programme.

A national recruitment campaign ‘every day is different when you work in social care’ by the Department of Health and Social Care (DHSC) aims to drive a new generation of people to consider and apply for a job in adult social care.

To support Adult Social Care providers to make the most of the campaign, a comprehensive resources toolkit has been produced comprising campaign materials such as printable posters, leaflets and banners, online tools such as quizzes, digital images and internal communications content, social media posts, marketing ideas and advice on recruiting the best staff.

Department of Health Resources Toolkit