Students tackle world of business 

25/02/10

Students from the ESSA Academy have taken part in a project aimed at showing them how to get ahead in the world of business.

Business studies students from year 10 at the academy have immersed themselves in a world of marketing, finance and Dragon’s Den-style pitches to convince a panel made up of previous winners, the MD of DPD Services and one member of ESSA’s finance department that their business could succeed in the real world.

When the project began last November, the ideas that the students came up with included: a new youth centre to reduce teenage crime in the area; a business selling a range of environmentally friendly IPod accessories to young people; an interactive brain training game aimed at younger children to develop their literacy and numeracy skills; and merchandise to encourage young people to use the web responsibly and avoid cyber-bullying.

The grand final came in the form of an event earlier this month in front of the panel of judges and an audience of parents and students. Each team presented a five minute summary of their idea complete with business plan and visual display.

The presentations had to include an outline of their business proposal, marketing plans, and a public relations strategy.

After much deliberation, the judges and audience voted for their favourite proposal, and the winner was announced as Globalicious, who created an interactive globe to encourage community cohesion.

Showk Badat, Principal of the ESSA Academy, said “In the new world where business sense matters, our students have demonstrated their ability to be amongst the best. We are extremely proud of their achievements.”

Councillor Ebrahim Adia, Executive Member for Children’s Services, said: “Business acumen is so important for young people to get ahead, and this project has allowed ESSA’s students to try their hand at a wide range of skills that will stand them in good stead.

“I hope that this will lead to Bolton producing more young entrepreneurs in the future. Congratulations to everyone who took part.”

 

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