Bolton’s seventh No Cold Calling Zone will be launched as part of national Rogue Traders Week (October 17 to 21).
Residents in Alexandra Road, Lostock, will be supplied with window stickers, advice on home security and information packs explaining what to do if confronted by a cold caller.
New street signs declaring the area as a No Cold Calling Zone will also be installed.
The Alexandra Road area was highlighted as a suitable zone after reports of bogus officials and distraction burglars.
There are already seven No Cold Calling Zones set up in residential areas in the town, thanks to a partnership between Bolton Council’s trading standards, the community safety team, the police and local residents, and plans to introduce six more over the next few months.
Evidence from the zones already in operation shows incidents of cold calling drop dramatically and hardly any householders fall victim to doorstep crime.
Residents feel much safer and more confident in dealing with cold callers and they are more informed about home security.
Bolton Council’s Executive Member for Regeneration, Housing and Skills, Councillor Ismail Ibrahim, said: “Obviously not all cold callers are criminals, but there are unscrupulous traders and conmen and women out there who prey on vulnerable people in their own home.
“Anyone can be conned by a cold caller, so anything that helps prevent residents from falling victim to doorstep criminals is welcome. By making an area a No Cold Calling Zone, residents feel empowered to deal with cold callers. They also feel supported and able to help out their neighbours if they see anything suspicious.”
Regardless of where they live, residents should always: look out of a spy hole or window to see who is calling; if the caller is unknown, fasten a door chain before opening the door; check ID carefully, but never ring a phone number given by a cold caller and if in doubt, say “No”.
If anyone feels they have been conned by a cold caller or if they see any suspicious behaviour by traders, they can report the matter to trading standards on 08454 040506. In an emergency, residents should dial 999 and speak to the police.
No Cold Calling Zones are already in operation in the following locations: Pennington Road, Great Lever; Smith Lane area, Bromley Cross; Brindley Close, Farnworth; Oak Avenue, Horwich; Ash Grove, Horwich; Rothbury Court, Morris Green.