Thousands of car parking spaces in Bolton town centre will be free of charge after 3pm each weekday starting on Thursday, November 17.
Council bosses have announced the offer as a festive treat for shoppers using the multi-storey car parks at Deane Road, the Octagon and Topp Way.
The free after 3pm offer coincides with the start of late night shopping and Bolton’s Christmas Lights switch-on. This year, Olympic golden couple Jason and Laura Kenny will be lighting up the town centre at the ceremony.
The weekday parking initiative, which is in addition to the free weekend and Bank Holiday parking on offer already at these sites, will run until Friday, January 6.
Parking will be free on Christmas Eve, Christmas Day and New Year’s Day – all these days fall on a weekend when there is already no charge for parking.
The council’s partners NCP, which operates Deane Road, the Octagon and Topp Way, are implementing the scheme.
Leader of Bolton Council, Councillor Cliff Morris, said: "We are delighted to be able to once again offer free weekday parking after 3pm during what is sure to be an extremely busy time in the town centre.
“This demonstrates how committed the council is to making it as easy and affordable as possible for shoppers to visit.
“We want to do everything we can to encourage more people into town and to support our town centre businesses, particularly in the run-up to Christmas and New Year.
“This initiative has proved popular in recent years and has a positive impact on visitor numbers.
“We’re also planning a special festive winter programme this year and the free parking extension will help support this.”
For more information about the Winter Festival visit www.visitbolton.com/winterfestival.