Boltonians are being urged this week to come forward and offer their services as foster carers.
Bolton Council and 22 other local authorities from the North West are using the Fostering Network’s annual recruitment campaign, Foster Care Fortnight (14 - 27 May) as an opportunity to promote the urgent and growing need to recruit more foster carers.
The first phase of the You Can Foster 2012 and 2013 activity will launch during Foster Care Fortnight, a time when media interest in fostering is traditionally at its peak.
With the aim of maximising interest amongst the general public, media agencies, and political figures, the north west campaign will undertake an extensive advertising programme during the fortnight, featuring advertisements on ITV as well as on regional radio, in addition to local activity within each individual authority.
Reaching 35 million people in 2011 alone, Foster Care Fortnight is the UK’s largest fostering recruitment campaign. This year, the Fostering Network’s theme is ‘Time To Care’, highlighting both the need for prospective carers to have the time in their lives to nurture a child if they wish to foster and that ‘now is the time to care’, inciting a shift in public thinking.
In 2012 alone, fostering services across the UK need to recruit 8,750 new foster families to be able to offer children and young people in care the safe and stable homes they need.
Bolton Council’s Executive Member for Children’s Services, Councillor Nick Peel, said: “Foster Care Fortnight is traditionally a time of high media interest in fostering. This provides us with an ideal platform on which to re-launch the You Can Foster activity for 2012, with the aim of recruiting dedicated people and families to look after some of the North West’s most vulnerable children. I would urge anyone who has ever thought about becoming a foster carer to come forward and find out more information about fostering.”
If you would like to know more about fostering for Bolton call 0800 107 1564. Alternatively, visit the You Can Foster website or telephone 0800 634 7052.