Facebook puts icing on festival’s cake 

13/08/09

As part of Bolton’s fourth annual Food and Drink Festival, Bolton Council will be taking its first steps into the world of online social media.

During the build up to the event, which takes place from 28-30 August, anyone planning to attend can use the Bolton Food and Drink Festival Facebook page to find out information, see pictures of last year’s events, and share their food and drink tips.

Whether it’s pictures of James Martin and the Hairy Bikers, start times for the ale trail or advice on the classiest cocktails and best butties, the site is the perfect place for Bolton’s foodies.

For the festival itself, the Facebook page will give regular updates of the best of the action, with pictures of the celebrity chefs’ cooking demonstrations, and up-to-the-minute information on the latest events.

To get a full flavour of the festival experience on Facebook, Bolton Council are keen that as many people as possible become fans of the group. After signing up, fans can add their own pictures and comments, get involved in the discussion threads, and share their festival highlights.

The festival include cooking demonstrations from all three chefs in Victoria Square, a tapas and wine tasting session and an ale trail, and all will be up for discussion on the weekend.

Determined to stay at the cutting edge, this page marks the first step in the council’s social media journey, and it is hoped that a Twitter page for all the council’s news will follow, along with information on many other electronic platforms in the future.

Councillor John Byrne, Executive Member for Development and Regeneration at Bolton Council, said: “The Food and Drink Festival will get everyone talking, and Facebook is a great, modern way for as many people as possible to join the debate.

“The page will help to create a real buzz around the borough in the build up to the festival, and keep that feeling going long after. With more than 58,000 Facebookers in Bolton alone, this page – and others like it – will help to bring the council and the borough’s residents even closer.”

To join the festival site, log onto Facebook and search for Bolton Food and Drink Festival, or go to the Visit Bolton website via the link on the righthand side.

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Media contact
George Wright
01204 331023