Councils kick off drink-drive campaign 

11/12/09
Smashed car

A wrecked car will be touring football grounds in a new hard-hitting campaign to stop drink driving.

Road safety experts at Bolton and Wigan councils have teamed up with Bolton Wanderers and Wigan Athletic to drive home the message that drinking and driving do not mix.

The joint campaign has been launched by the councils to send a clear visible message to motorists: “drinking and driving wrecks lives”.

A smashed car will be on display to remind people of the risk and consequences of drinking and driving at the Reebok Stadium for the Bolton vs Manchester City match on Saturday, December 12. Football supporters can also see the car at the DW Stadium for the Wigan vs Bolton game on Monday, December 21.

Bolton Wanderers’ captain Kevin Davies said: “Bolton Wanderers are fully behind this campaign and we urge all drivers to be responsible and fully aware of the devastating effects that drink driving can cause.”

The car will also be driven around the streets of Bolton and Wigan in the run up to Christmas.

In the last three years, 429 vehicle collisions in Wigan and Bolton involved road users impaired by alcohol. Of these, 178 collisions took place in Bolton, resulting in one fatality and 38 people seriously injured.

Councillor Ismail Ibrahim, Bolton Council’s Executive Member for Environmental Services, said: “The drink drive message is familiar to the law abiding majority but being confronted with the consequences of a crash, should really make people think again about driving after drinking any amount of alcohol. Hopefully this vehicle will serve as a timely reminder in the run up to Christmas that the only way to be safe is to not drink and drive. There is no safe limit and even if you’re within the legal limit your driving could still be impaired.”

Road safety expert Julie Dagnall from Wigan Council adds: “Our recent education programmes have had a strong effect on both the younger and the older age groups. We work closely with people representing drivers, cyclists and disabled road users on the borough’s road safety forum. But, there’s a significant group – mainly young males – who are hard to reach. Taking the message on the road around our boroughs, and to major venues like the Reebok and DW Stadium, will serve as a timely reminder.”

Inspector Brian Orr, from Greater Manchester Police’s Road Policing Unit, which is also supporting the campaign, said: “Officers from the unit will be out and about in force in the Wigan and Bolton areas. Rest assured that if you drink and drive over the Christmas period, there is a very high possibility that you will be stopped by the Police and dealt with appropriately.”

View all news articles

Media contact
Salma Nakhuda
01204 331015