Council’s food campaign success 

08/10/10
Tom Bridge at the launch of his book
Tom Bridge at the launch of his book with (l-r) Lucy Frontani and Kate McKellar of Carnegie Publishing.

Bolton Council’s Love British Food campaign has been hailed a great success by a top celebrity chef.

Chef Tom Bridge, who launched his book ‘Pie Society’ at the market on the final day of the two-week campaign, is a regular visit to the market.

He said: “The produce at the market is fantastic and the council’s campaign was a great way to encourage people to eat good, local food.

“The launch went tremendously well and I love the people from Bolton. A friend of mine came down from Wigan and said he couldn’t believe the price of fish and chicken. He’ll be coming to Bolton Market every month now to stock up.

“I also had the FA filming me walking around the market for a programme which will be broadcast to 165 countries. I want to thank everyone from the market for all their help and support.”

The council’s campaign was part of British Food Fortnight, a national event which celebrates the delicious and diverse food and drink around the country.

The campaign included live cookery demos and top prizes up for grabs.

Visitors saw the Love Food Hate Waste team cooking up tasty meals with leftovers.

A team from NHS Bolton also made beany shepherd’s pie and apple crumble and passed on advice on healthy eating. Bolton Market staff also gave out fruit and vegetables to help students make their five-a-day, at the University of Bolton Fresher’s Fair.

Top chefs also went in to schools to speak to young people about the importance of eating healthy British Food.

Councillor Akhtar Zaman, Bolton Council’s Executive Member for Environmental Services, said: “The food fortnight was a wonderful opportunity for us to showcase our award-winning market and to celebrate British food.

“We are very lucky in Bolton to have such a wonderful market which stocks fresh, quality foods and diverse produce all at great prices. And hopefully by the chefs talking to the young people first hand, they will understand the benefits of eating fresh, local produce.”

A Real Radio competition to promote the campaign was won by Susan Barker, from Wigan. Susan entered the online contest, and was rewarded with an AMC cookware ‘come dine with me’ experience and also receives a £350 cookware voucher.  A team of their chefs will now go to the winner’s house and cook a three-course meal for up to eight people.

Five lucky runners up received meal vouchers to dine at The Holiday Inn Bolton and Egerton House Hotel.

Bolton Market was crowned Best Indoor Market 2010 by the National Association of British Market Authorities earlier this year.

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