Shoppers are in for an early Christmas treat in Bolton thanks to a new town centre campaign aimed at spreading some festive cheer.
Bolton Council has teamed up with businesses to attract more people to the town centre over the seasonal period, offering dozens of discounts off their shopping and the bonus of free Wi-Fi.
The council also recently launched free parking after 3pm on weekdays and all day Saturday and Sunday at four multi-storey car parks.
Those supporting the campaign include popular high street retailers; independent stores; leisure companies; and hair and beauty salons.
Businesses such as Marks and Spencer; Crompton Place; The Market Place Shopping Centre; Debenhams; Beales; Boots; Peacocks and Toni and Guy are just some of the big names offering bargains for shoppers in Bolton.
Offers will vary from business to business and will include a mixture of daily, weekly and even month long discounts.
Examples include 10 per cent off at Peacocks when you spend £10 or more in store, and 20 per cent off at Toni and Guy in January and February on all colours, cuts and finishes.
To obtain the discounts shoppers can download vouchers from www.boltontowncentre.co.uk or collect vouchers at the ‘Bolton Town Centre’ shop on Victoria Square next to JD Sports from November 19.
The shop is an empty unit which the council has temporarily converted into an offers shop.
It will open: Sundays from 11am to 3pm; Monday to Saturday from 10am to 4pm; and Thursdays from 10am to 6pm (from December 27 the shop will open from 10am to 4pm on Thursdays). The shop will be closed on Christmas Day, Boxing Day and New Year’s Day.
Customers can also use their mobiles phones to scan in QR codes on posters to access information and offers.
The council has also joined forces with Gateway Group to bring free Wi-Fi to Victoria Square - at no cost to the taxpayer.
The initiatives are the latest to be announced by the council in a bid to drive footfall to the town centre. Free parking was introduced at Bow Street, Deane Road, Topp Way and the Octagon car parks on November 1 and a huge ice rink will be installed in Victoria Square on December 1.
Leader of Bolton Council, Councillor Cliff Morris, said: “We want to do everything we can to support our businesses in this tough economic climate and we’ve come up with a joint plan to bring in more shoppers to the town centre.
“We know it is very hard out there and Bolton, like every other town in the country, has had its share of economic difficulties.
“But despite this we do have a strong town centre and we know that Bolton is still a key retail destination for residents both in Bolton and surrounding areas.
“The offers our businesses are putting on are fantastic and my advice would be to keep coming to the shop because every day you could get a different offer. To those people who aren’t familiar with our town centre, I would say come to Bolton, you won’t be disappointed.”