Bolton Council is calling on women across Bolton to bin their bras for charity, as it becomes the first council in the north of England to launch a new bra recycling service.
The council is working with BCR Global Textiles to install seven bright pink bra recycling banks at recycling sites across the borough and another six in council buildings.
The council is offering the new service in a bid to encourage recycling and to raise money for a breast cancer charity. The bras, along with other clothing, will be transported to developing countries where women are unable to afford to buy new bras.
Every bra donated will earn money for Breast Cancer Campaign, a charity whose mission is to beat breast cancer by funding innovative world-class research to understand how it develops.
Councillors and council staff showed their support by donating the first batch of unwanted bras to the campaign and are hoping to inspire residents across the borough to join them.
They are urging all Bolton women to clean out their clothes drawers and donate the bras that don’t fit, they don’t like, or that were an impulse buy that they have simply never worn. They hope to reduce items going to landfill and boost recycling in the borough.
Councillor Sufrana Bashir-Ismail, Bolton Council Executive Member for Cleaner, Greener, Safer, commented: “We are committed to introducing new ways of recycling and this scheme will both encourage recycling and allow residents to also help a good cause, as all money raised will go to breast cancer charity.
“Women in Bolton are brilliant at recycling clothing through charity shops or at the many textile banks around the town, but would usually never think of recycling their bras.
We urge all Bolton women to go through their drawers and bring out their bras – it’s the best way of saving the environment and also saving lives.”
Bras must be put in plastic bags before they are deposited in the pink recycling bins and residents are asked to use these bins alongside other recycling, such as donating clothes to charity shops.